Creating a foodie community
As a Yelp power user, I have been using it extensively to find good restaurants in various cities. I realized that for many Yelp users, the things they do on the app is highly related to food. With such a strong sense of foodie culture, I see the opportunity of creating a recipe component of Yelp that fits into the current app architecture. Yelp recipes can foster a sense of community among all those foodie users to make the platform a more friendly and engaging space.
Find your perfect recipe
The search and filter at the top of the screen can help users to easily find the perfect recipes they are looking for based on cuisine, occasions, cost, and more criteria they may have in mind.
Easy to access
The Yelp Recipes will have a very easy entry-point from the Yelp home tab. The premier location will give this component enough exposure to form a active community quickly.
A clear visual hierarchy
A horizontal scroll of trending dishes is placed at the top of the recipes search page. This design spices up the visuals and better uses the limited screen real estate,
Recipe card with useful info
Below the trending dishes is our best guess on what the user may like based on his/her previous searches. Each recipe card has key info such as rating and estimated time to make the dish.
Recipe page design
Guided by the needs of the users, I have designed the recipe pages to be very straightforward to follow even for beginners.
At a first glance
The recipe page provides multiple photos and a summary card that can help users to quickly decide if this is a dish for them at a first glance. Key action buttons including bookmark, review, upload photos are easily accessible. The recipe author's avatar is there to encourage community building.
The recipe page provides a quick view for ingredients needed. Even better, it give users the option to purchase ingredients on right at the spot.
We all know that follow recipe instructions can be hectic. In order to make it easy-to-follow for even beginners, the instruction is divided into easily digestible steps with the combination of rich media such as photos and videos.
Comments as social validation
eviews and comments are the bread and butter of the Yelp platform. Recipes have also incorporated these key components to foster the sense of community and provide social validation from users like yourself.
A product personalized for you
Based on your own past search results about restaurants and recipes, we can guess your preferences on food and provide you with personalized recommendations.